Muswellbrook Shire Council is backing small business as a driver of the Shire’s future, with the sector key to a blueprint for a thriving economy in the coming decade.

With consultation on the Community Strategic Plan 2025-2035 now complete, Council has heard loud and clear that small business wants support and a seat at the table in planning for the Shire’s future.

Key findings from Muswellbrook businesses and residents include:

• 42% of residents agree there are long-term job opportunities in Muswellbrook and a range of work options
• Only 9% agree there is a vibrant nightlife
• Only 21% believe there are diverse retail options
• With 74% of respondents calling for increased focus on planning for future retail and commercial development

The response highlights that business is concerned about planned mine and power stations closures.

The commencement of the Muswellbrook Bypass in 2027 underlines the urgency to diversify the Shire economy and support small business.

Muswellbrook Mayor Jeff Drayton said the voice of small business is non-negotiable in charting a course for the Shire’s next decade.

“We are hearing local business and we need to prepare now to support them through these changes,” Mayor Drayton said.

“Small business is critical to local jobs, tourism and the spaces Muswellbrook residents want to be in. That’s why we’re planning and acting now, not waiting for change to hit us.”

Local business owner Lavinia Hutchinson cited the rum-led repurposing of the former Muswellbrook Oak Factory as a boost for the Shire’s business climate.

“It’s fantastic news for the entire Hunter region that Sydney Rum Distillery has moved to Muswellbrook. As a cornerstone tourism attraction, it will put us on the map as a must-visit destination, drawing visitors from local, interstate and international markets,” Ms Hutchinson said.

“This investment will benefit the whole town – boosting employment, accommodation, hospitality, retail, and tourism. It’s a sign of confidence and will attract other businesses, helping create authentic experiences unique to the Upper Hunter.”

The imminent redevelopment of the Muswellbrook town centre will also provide opportunities for outdoor dining, markets and pop-up retail.

Council has a renewed focus on tourism and events to bring more people into the Shire and is investigating enhancements such as RV parking, overnight camping and dump points.

Muswellbrook is already home to an array of established Small and Medium-sized Enterprises and Council is committed to supporting them with the resources they need to grow.

Mayor Drayton said Council wants to hear directly from small business owners to understand their needs and work collaboratively for opportunities and solutions.

Get involved: council@muswellbrook.nsw.gov.au