Newcastle’s strategic digital marketing consultancy, The Measured Marketer (TMM), has snared a coveted award at the 2019 Australian Marketing Institute (AMI) awards.

 

TMM won the NSW State Award in the Market and Consumer Research Insights category for its project with food manufacturer Posh Foods, who have been producing a range of savory pastries, as well as hand-made pates in their Sydney-based factory for more than 25 years.

 

With their proven track record in production, the next generation of Posh Foods management identified an opportunity to take their popular wholesale pate line into the end-consumer market under a dedicated retail brand and packaged product line ‘Posh Pate’. For a small project, on a limited budget, TMM was humbled to be within the category alongside organisations from across Australia such as Simplot, the University of South Australia, Deakin University, the Financial Planning Association of Australia, and Queensland Health.

 

TMM Founder and Managing Director Jacqui Daley said the recognition of the team’s expertise was immensely gratifying, given the AMI Marketing Excellence Awards are the premier mark of distinction within the Australian marketing industry.

 

“Each year the awards showcase brands, stories and accomplishments from innovative and effective marketing practices,” Ms Daley said. 

“We are especially proud of our market insights service that involves doing an in-depth discovery of a company, its competitors, and consumers, their aspirations and motivations, which we use to create a strategy to generate growth and acquisition.

 

“This was the first time we’d entered a national marketing awards program – and it was so wonderful to have the team there with me in Melbourne to collect the trophy.”