It may feel like we have just passed the year’s half way mark but I’m sure end of year event plans have already started to make their way into your calendar. Whether it’s a Christmas party, a product launch or networking event, it’s always timely to review how social media is being utilised in your event strategy.

 

Hashtags

This hashtag should be seen as a branding tool for your event and relevant to both your event and business. Not only will it be used to market, it provides a channel for communication so you can easily create or engage in conversation across various platforms.

 

Create an event page On Facebook

A specific page will allow all Facebook users to view accurate and timely information that’s specific to the event. Having a page makes for a great reference point for people to view pictures and comments after the event has taken place. An Instagram account is also great for keeping in touch with event attendees, particularly on the day of the event – keeping true to its instantaneous functionality can help cultivate relationships in real time.

 

Paid advertising

Attitudes towards Social Media advertising are changing.

Consumers are now looking at social media as a way to connect with businesses in a causal environment making sponsored posts and paid advertising a more favourable approach to event advertising. A targeted approach means that your location or demographic can be reached and budget easily managed.

 

Provide behind the scenes videos

Out of all the social mediums, video has the highest engagement rate and this is a great way to set the scene for the event. To engage with potential event attendee’s, provide an interview with a key speaker, show a product demonstration or showcase the venue. Get the anticipation flowing using visuals to dance across the page.