Think HBR

Let's talk with Cristen Cable

Cristen Cable Stars of Newcastle
1. In a few words tell us about your current role.
I am the Founder and Managing Director of Kis Marketing. As we are a full service boutique agency my role is very diverse. I try to as much as possible to personally account manage most of my clients as this helps me to stay invested in each of their business and know where things are at. I am involved in every aspect of the business and really it is like my 5th baby. A day could include everything from brainstorming creative campaigns with our creative team to putting a social media strategy together with our digital lead.
Simply there is too much to cover in a few words but I love the diversity and challenge of it all.
2. How have you reached this point in your professional life?
 When I finished school decades ago I had a UAI of 94.8 and no clue what I wanted to do with my life….
Like many I went to uni because everyone else was, studied psychology, loved it but decided I didn’t want to do that for work. I then studied to get a business admin and marketing Diploma and at the ripe age of 19 started my first job as a PA & Marketing Assistant at Passmores College. I worked my way through the business and eventually became their Marketing & PR Manger and worked at several different places as a marketing manager. I also became a Certified Practising Marketer with the AMI & did my Masters Degree in Marketing whilst working full time and having 2 young kiddies. It was hectic but where there is a will there is a way. After the birth of my 3rd child I started Kis Marketing, having no idea how successful it would be. As my children grew so did Kis Marketing’s client base and the amazing team I work with. I felt the call to start Kis Marketing, it was what I felt and led to doing and its success has been a blessing.
3. When you’re not at work, where can we find you?
You can find me with my family. My husband and I have been married 16 years and have 4 beautiful, smart but very sassy children aged 14 down to 3 years. There is never a dull moment in our lives. If I am not being a taxi for the kids I am usually with the family at the beach, hiking, bike riding, baking or trying to sneak in a Zumba class. I also love sneaking out on a dinner date or occasional concert with my hubby.
4. Where do you find inspiration?
I really love marketing and love what I do and that motivates me every day. I love the diversity and challenge. My kids and husband also motivate me; they teach me things every day and love me through my faults and failings. They believe in me and that motivates me to be the best I can be. I also have a friend called Louy, she is the most giving, generous and selfless woman I have ever met and in her 50 years she has done more to help others than I could achieve in a lifetime. Against all adversity she stays strong and never gives up or losses hope or faith. She is an inspiration and if I can be half the woman she is in this life I will be super proud.
5. What advice would you give to someone just starting out in your field?
In an industry that can be very cut throat and manipulative I would say be honest and do the right thing. You should not treat your clients as a cash cow, but really get into their businesses, understand them and what they really want and need from you as a marketer. If you do this and act like a marketing manager and create value for them they will stay with you through the project and well into the future… above all, Keep It Simple and cut the BS.
Marketing does not have to be super complicated. Clients don’t need big words or complicated marketing theories they just want to know how to get more customers through the door. So make it simple - what is your message, who do you want to reach and how do you reach them best. Then plan it and make it happen.
6. What’s something most people don’t know about you?
Hmmmm… here are few. I am the 6th of 7 children.
I used to latin dance 3 nights a week.
I only met my husband 8 months before we got married.
I didn’t have my first drink till I was 25!
7. How would you like to see the Hunter evolve over the next decade?
I have lived in the Hunter since I was married and love it. Like everyone I am excited to see the Hunter be revitalised and I think it is well on its way.
We have seen such growth and development in the last decade both in Newcastle City Centre and other regional Centres like Maitland. It was a pleasure to be on the committee for The Levee development in Maitland and to slowly see that plan actually be realised and people returning to the city centre. The Hunter has a thriving and diverse culture and I love how the Hunter is a big city with a small town feel. I love the beaches, mountains and vineyards and how they combine with business and industry to make a great place to raise a family and do business.
8. What’s your favourite Hunter restaurant/café/ bar?
There are too many good ones just to choose one.
9. Are you reading anything at the moment?
The Complete Guide to Asperger’s, one of my kids is on spectrum so I am learning all I can about ASD.
10. Do you have a favourite sport or team?
The best game I watch every week. My son’s basketball team… go the Central Bucks!!
11. What’s the best line from a film you’ve ever heard?
“Everything will be alright in the end and if it is not alright, it is not the end”. – Marygold Hotel