Whiteley currently exports to over 20 countries which shows market penetration and diversity. With clearly identified products for export and their competitive advantages, quality is highlighted over price, and products are patented. They also show product alignment and market selection, choosing products that fit certain medical market segments.

Market research was shown to be a strong point for successful export employment growth which has also increased during this time to help support their growth strategies.

Their commitment to market research for export at all levels, along with a clear strategy is to be commended - it is not rushed, but carefully considered with patience, in light of the regulatory environments in markets they are targeting.

Whiteley has sustained their % of increase in export sales in recent years and with new products and new markets should be able to increase this further. Whiteley has shown employment growth which has also increased during this time to help support their growth strategies.