Think HBR

Eden Brae Homes’ $70 million Hunter investment

Eden Brae
Eden Brae Homes has strengthened its investment in the Hunter, launching a $10 million state-of-the-art regional headquarters, complete with an immersive design studio at Beresfield.
 
The development of the unparalleled commercial centre incorporating the design space - Studio Eden - saw local construction company Drayton Group employ hundreds of contractors during construction. Eden Brae’s commitment to the region goes beyond bricks and mortar, with the company supporting more than 60 direct office jobs, in addition to an ongoing sub-contracting workforce of trades across all their new home sites and supplier network.
 
Eden Brae Homes has effectively doubled down on the Hunter, investing $70 million in the last year alone through new home builds, the construction of their Hunter headquarters and flagship design studio, direct employment, local supplier, and subcontracting workforce.
 
“We are heavily investing here to support the resilience of the Hunter community and housing market, keep jobs local and help sustain the regional building industry.” Eden Brae Homes Director, Todd Symons said.
 
“Beresfield was chosen as the best location in NSW for us to base our regional headquarters and exclusive customer design studio, given the strong population growth forecast for the nearby Maitland region and expansive supplier network on the doorstep,” he said.
 
“With working from home now a reality for many, tree-changers are taking advantage of the rural estates across the Hunter Valley and more downsizers are choosing the coastal regional centres. Each day there are 15,000 commuters between Newcastle, Central Coast and Sydney, this is where we need to be.”
 
The impressive commercial building is set over 2,000 square metres and was designed by award-winning architect Bates Smart who’s design and delivery of cutting-edge commercial architecture is renowned, with bespoke design and carbon footprint considerations at the forefront of each project.
 
In line with Eden Brae Homes ISO 14001 Environment Accreditation, the development includes a significant investment in renewable energy with a solar power system that will see the building operating completely off the grid.
 
Eden Brae’s commitment to the Hunter is further strengthened by the recent opening of three display homes at Thornton, two at Hereford Hill in Lochinvar, as well as the already establish display homes in Huntlee, Waterford Living, Thornton and Warnervale on the Central Coast. It has invested $15 million into display homes across the Hunter and Central Coast.